Retail is an ever-changing landscape being shaped and molded by the macro environment. Technological, social and economical factors effects consumer behavior and preferences. Successful retailers understand these changes and find ways to adapt and grow their businesses.
There could be thousands of products that are available in a retail environment and it is difficult to find someone knowledgeable about each product. Over the years technology in retail has played an increasingly more important role to increase efficiency, provide information, and help promote products.